More Than Just Footy
More than a program. A movement built on community, connection and opportunity.
Born on the streets of Collingwood in 2008, the Collingwood Knights was established by Chris McGeachan and Mario Borg who recognised the need for a place where people could belong, reconnect and get back on their feet. Built from the ground up through genuine community relationships, the Knights became a recognised and valued part of the local community.
In 2014, this grassroots foundation evolved into More Than Just Footy (MTJF), building on the legacy of the Collingwood Knights to establish a frontline youth impact organisation delivering far more than football.
Today, More Than Just Footy uses Australian Rules Football and other activities as an entry point to engage and empower young people aged 15–25 experiencing social, educational and personal challenges. Through football, fitness, mentoring, cultural connection, camps and group-based activities, we create safe, structured environments where young people can rebuild confidence, strengthen wellbeing, develop leadership and reconnect with their community.
Our approach is grounded in credible relationships, lived experience and a deep understanding of the barriers facing marginalised young people. Beyond the field, we provide practical support and pathways into education, employment, prosocial links, positive peer networks and community participation, while supporting early intervention and diversion from the justice system.
Since its inception, the program has connected with nearly 1,000 participants, creating opportunities for young people to develop healthy habits, build resilience and realise their potential. With a strong history of Aboriginal youth engagement, MTJF remains committed to culturally responsive practice, inclusion, trust and a genuine sense of belonging.
What began as the Collingwood Knights grassroots football team has grown into a broader community movement, driven by the founding team's vision and sustained through collaboration, strong partnerships and a commitment to creating meaningful, lasting change for youth.
Footy is the hook. Wellbeing is the focus. Positive futures are the goal.
More Than Just Footy — built by community, driven by connection, creating opportunities for the next generation.
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